Understanding corporate surplus food donation in China: testing the roles of environmental concern, altruism, past experience, and perceived risk

This paper investigates the motives behind corporate giving and determines whether perceived risk plays a major role in corporate surplus food donation intention. A conceptual model is developed from the perspectives of perceived risk, economic concern, past behavior, and moral motives. A questionna...

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Bibliographic Details
Published in:Environmental science and pollution research international 2019-06, Vol.26 (16), p.16628-16640
Main Authors: Liao, Chuanhui, Hong, Jin, Zhao, Dingtao
Format: Article
Language:English
Subjects:
Altruism
Aquatic Pollution
Atmospheric Protection/Air Quality Control/Air Pollution
Earth and Environmental Science
Ecological risk assessment
Economic models
Ecotoxicology
Environment
Environmental Chemistry
Environmental Health
Environmental perception
Environmental science
Food
Legislation
Research Article
Risk perception
Risk taking
Waste Water Technology
Water Management
Water Pollution Control
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Summary:This paper investigates the motives behind corporate giving and determines whether perceived risk plays a major role in corporate surplus food donation intention. A conceptual model is developed from the perspectives of perceived risk, economic concern, past behavior, and moral motives. A questionnaire survey is conducted among food manufacturers and retailers in the Sichuan Province in China. A total of 143 valid observations are used to conduct structural equation modeling analysis. The results show that corporate reputation, legislation, and business risks are the main sub dimensions of risks that corporations perceive. Perceived risk, past behavior, environmental concern, and altruism affect corporate donation intention significantly. Implications of the findings for promoting surplus food donation are also discussed.
ISSN:0944-1344
1614-7499
DOI:10.1007/s11356-019-05058-5