Putting vision to powerful use in your organization

Vision may be thought of as the long-term picture of what you want your organization to become. For many nonprofit leaders, vision has remained a vague concept with little obvious utility in the planning process. Vision should not be confused with mission. Mission is a disciplinary device, establish...

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Bibliographic Details
Published in:Nonprofit world 1995-07, Vol.13 (4), p.40
Main Author: Eadie, Douglas C
Format: Magazinearticle
Language:English
Subjects:
Corporate objectives
Customers
Leadership
Mission statements
Nonprofit organizations
Strategic management
Strategic planning
Online Access:Get full text
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Summary:Vision may be thought of as the long-term picture of what you want your organization to become. For many nonprofit leaders, vision has remained a vague concept with little obvious utility in the planning process. Vision should not be confused with mission. Mission is a disciplinary device, establishing clear boundaries. Vision inspires and motivates. Strategic issues are opportunities to narrow the gap between the vision and the mission.
ISSN:1553-4855