How to help customers look after customers

As businesses harness the power of technology to streamline their processes and develop high-quality products, the business world is changing, becoming more sophisticated. The latest concern for forward-thinking executives goes beyond their own profit margins to those of their customers. New support...

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Bibliographic Details
Published in:Computing Canada 1998-10, Vol.24 (38), p.31
Main Author: Beauchemin, Robert
Format: Magazinearticle
Language:English
Subjects:
Customer relationship management
Customer services
Marketing
Software
Systems design
Trends
Online Access:Get full text
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Summary:As businesses harness the power of technology to streamline their processes and develop high-quality products, the business world is changing, becoming more sophisticated. The latest concern for forward-thinking executives goes beyond their own profit margins to those of their customers. New support products or initiatives that help enterprises manage the entire life cycle of customer relationships are springing up across the industry.
ISSN:0319-0161