RETAILING: CONFRONTING THE CHALLENGES THAT FACE BRICKS-AND-MORTAR STORES

Given the state of e-commerce and its potential, several questions are addressed, including: 1. What is in store for the bricks-and-mortar store? 2. How should managers of physical retail stores be thinking about priorities and directing their time, effort and resources. 3. Are other technological i...

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Bibliographic Details
Published in:Harvard business review 1999-07, Vol.77 (4), p.159
Main Author: Maruca, Regina Fazio
Format: Magazinearticle
Language:English
Subjects:
Customer services
Effects
Electronic commerce
Grocery stores
Interactive television
Internet
Market strategy
Retail stores
Shopping
Strategic management
Success
Technological change
Trends
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Summary:Given the state of e-commerce and its potential, several questions are addressed, including: 1. What is in store for the bricks-and-mortar store? 2. How should managers of physical retail stores be thinking about priorities and directing their time, effort and resources. 3. Are other technological innovations being ignored because of the attention being paid to the Internet? 4. Has online shopping changed the way top managers of conventional stores think about their products, services and customers? These questions are addressed by Raymond Burke of Indiana University, Richard Greenbury of Marks & Spencer, John Quelch of the London Business School, Robert A. Smith of the Neiman Marcus Group and Ragnar Nilsson of Karstadt.
ISSN:0017-8012