Innovation in Turbulent Times

Innovation is a messy process - hard to measure and hard to manage. What is required to harness creativity and apply it to the needs of a business? Creative people can't do it alone: They're likely to fall in love with an idea and never know when to quit. But conventional business people c...

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Bibliographic Details
Published in:Harvard business review 2009-06, Vol.87 (6), p.79
Main Authors: Rigby, Darrell K, Gruver, Kara, Allen, James
Format: Magazinearticle
Language:English
Subjects:
Corporate culture
Creativity
Fashion designers
Innovations
Psychological aspects
Teamwork
Online Access:Get full text
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Summary:Innovation is a messy process - hard to measure and hard to manage. What is required to harness creativity and apply it to the needs of a business? Creative people can't do it alone: They're likely to fall in love with an idea and never know when to quit. But conventional business people can't do it alone either; they rarely even know where to start. So innovation requires teamwork. Fashion companies have learned to establish and maintain effective partnerships between creative people and numbers-oriented people. These companies: 1. Build effective partnerships with people. 2. Define a partnership-friendly structure. 3. Establish roles and decision rights. 4. Foster talent and nurture collaboration.
ISSN:0017-8012