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New Kids on the Bloc

A group of young people were brainstorming incentives to combat rumored instances among dairy farmers of spiking their milk with water (to increase quantity), paint thinner (to up the fat content), even urine (for a high-protein kick). It was a primer on sustainability, part of a packed itinerary fo...

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Bibliographic Details
Published in:Fast company 2006-07 (107), p.46
Main Author: Vilaga, Jennifer
Format: Magazinearticle
Language:English
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Summary:A group of young people were brainstorming incentives to combat rumored instances among dairy farmers of spiking their milk with water (to increase quantity), paint thinner (to up the fat content), even urine (for a high-protein kick). It was a primer on sustainability, part of a packed itinerary for fellows of StartingBloc, a four-year-old nonprofit that educates and places high-achieving, change-minded college students and young professionals. Its Institute for Social Innovation, which runs programs in New York and Boston, selects 400 people a year to join in four daylong training and networking events, studded with leaders from business and public policy, and to consult for clients such as Starbucks and Zipcar. The idea is to position young people to drive social, economic, and environmental innovation.
ISSN:1085-9241
1943-2623