Spending power is staying power

Late last year, billboards across London were stripped to bare wood. It looked like a financial hurricane had swept through the City, leaving forlorn-looking frames where slogans and bright smiles should have been. The hoardings were, in fact, part ofthe Financia!

Saved in:
Bibliographic Details
Published in:Print week 2009-03, p.22
Main Author: Waller, Dave
Format: Magazinearticle
Language:English
Subjects:
Advertising
Advertising expenditures
Budgets
Direct marketing
Economic conditions
Guidelines
Market positioning
Market strategy
Printing industry
Recessions
Return on investment
Social research
Success
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Late last year, billboards across London were stripped to bare wood. It looked like a financial hurricane had swept through the City, leaving forlorn-looking frames where slogans and bright smiles should have been. The hoardings were, in fact, part ofthe Financia!
ISSN:1350-9829