Spending power is staying power

Late last year, billboards across London were stripped to bare wood. It looked like a financial hurricane had swept through the City, leaving forlorn-looking frames where slogans and bright smiles should have been. The hoardings were, in fact, part ofthe Financia!

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Published in:Print week 2009-03, p.22
Main Author: Waller, Dave
Format: Magazinearticle
Language:English
Subjects:
Advertising
Advertising expenditures
Budgets
Direct marketing
Economic conditions
Guidelines
Market positioning
Market strategy
Printing industry
Recessions
Return on investment
Social research
Success
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description Late last year, billboards across London were stripped to bare wood. It looked like a financial hurricane had swept through the City, leaving forlorn-looking frames where slogans and bright smiles should have been. The hoardings were, in fact, part ofthe Financia!
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source Business Source Ultimate【Trial: -2024/12/31】【Remote access available】
subjects Advertising
Advertising expenditures
Budgets
Direct marketing
Economic conditions
Guidelines
Market positioning
Market strategy
Printing industry
Recessions
Return on investment
Social research
Success
title Spending power is staying power
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