THREE WHEELS TO GLORY

John Simpson is now the president of Trikke Tech, based in a funky new warehouse space in Marina Del Rey, Calif, and on the brink, he claims, of $50 million in annual sales. Simpson's aim is to build a brand for the long run, a goal that may be as elusive as a clear path through Santa Monica tr...

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Bibliographic Details
Published in:FSB : fortune small business 2004-04, Vol.14 (3), p.70
Main Author: Barol, Bill
Format: Magazinearticle
Language:English
Subjects:
Bicycles
Corporate profiles
Market strategy
Product development
Product introduction
Sporting goods
Online Access:Get full text
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Summary:John Simpson is now the president of Trikke Tech, based in a funky new warehouse space in Marina Del Rey, Calif, and on the brink, he claims, of $50 million in annual sales. Simpson's aim is to build a brand for the long run, a goal that may be as elusive as a clear path through Santa Monica traffic on a sunny Saturday. Simpson has chosen to focus on what appears to be the most difficult promotional route: He wants to establish Trikke as the platform for a new competitive sport. Of course, curiosity seekers will need to become evangelistic riders, and that may be Trikke's hardest sell. Delicately balanced on two independent foot platforms and with unexpected physics, the vehicle tends to keep moving without much conscious propulsion by the rider. That takes some getting used to.
ISSN:1547-3171
1930-7926