China's Power Brands

China's domestic retail players are already worried about the impact of foreign competition next year, when Beijing will open the entire country to retailers from abroad. There is tremendous excitement about China's emerging brands, but also a good dose of fear about their staying power. G...

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Bibliographic Details
Published in:Bloomberg businessweek (Online) 2004-11 (3907), p.77
Main Author: Dexter Roberts, with Frederik Balfour in Shanghai, Bruce Einhorn in Hong Kong, Michael Arndt in
Format: Magazinearticle
Language:English
Subjects:
Competition
Forecasts
Industrywide conditions
Market potential
Retailing industry
Online Access:Get full text
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Summary:China's domestic retail players are already worried about the impact of foreign competition next year, when Beijing will open the entire country to retailers from abroad. There is tremendous excitement about China's emerging brands, but also a good dose of fear about their staying power. Global business executives are certainly agog at the prospect that the next stage of China's superfast development will be the establishment of power brands in everything from retailing to white goods to autos and more - brands strong enough both to dominate at home and thrive overseas. China brand watchers see the capacity overhang in Chinese industry, the tendency to skimp on innovation, the ever-growing presence of multinationals on the mainland, and the continuing popularity of foreign brands.
ISSN:0007-7135
2162-657X