Pandemic Schemes

Vesoulis and Dockterman discuss that as most retail businesses struggle, multilevel marketing distributors are using the internet and Covid-19 pandemic, to grow their businesses. As the COVID-19 pandemic sends the economy into its worst tailspin since the Great Depression, some multilevel marketing...

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Bibliographic Details
Published in:Time (Chicago, Ill.) Ill.), 2020-07, Vol.196 (3/4), p.84
Main Authors: Vesoulis, Abby, Dockterman, Eliana, Engel, Currie
Format: Magazinearticle
Language:English
Subjects:
COVID-19
Economic impact
Internet
Marketing
Pandemics
Online Access:Get full text
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Summary:Vesoulis and Dockterman discuss that as most retail businesses struggle, multilevel marketing distributors are using the internet and Covid-19 pandemic, to grow their businesses. As the COVID-19 pandemic sends the economy into its worst tailspin since the Great Depression, some multilevel marketing company (MLM) distributors are wooing new investors with promises of big money and the opportunity to work from home- seemingly ideal for people who are unemployed. Facebook posts promising jobs are easy to spot, though the caveats that these opportunities do not offer guaranteed paychecks are rarely mentioned. The Direct Selling Association (DSA), the trade group representing MLMs, says that 51% of the 51 companies that participated in a survey in early June said COVID-19 has had a positive impact on their 2020 revenue; 59% reported the same in a later survey.
ISSN:0040-781X
2169-1665