Media Coverage and Framing of Oakland’s Sugar-Sweetened Beverage Tax, 2016-2019

Purpose: To describe media coverage and framing of Oakland, California’s, sugar-sweetened beverage tax. Design: Media content analysis. Sample: Media documents (n = 90), published January 1, 2016-August 31, 2019, were retrieved from Oakland news outlets and ProQuest, NexusUni, EBSCO, and Google. Ana...

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Bibliographic Details
Published in:American journal of health promotion 2021-06, Vol.35 (5), p.698-702
Main Authors: Asada, Yuka, Taher, Sabira, Pipito, Andrea, Chriqui, Jamie F.
Format: Article
Language:English
Subjects:
Advocacy
Campaigns
Comparative analysis
Confusion
Content analysis
Frame analysis
Health promotion
Health technology assessment
Mass media
Media coverage
Misinformation
News
Public opinion
Sugar
Taxation
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Summary:Purpose: To describe media coverage and framing of Oakland, California’s, sugar-sweetened beverage tax. Design: Media content analysis. Sample: Media documents (n = 90), published January 1, 2016-August 31, 2019, were retrieved from Oakland news outlets and ProQuest, NexusUni, EBSCO, and Google. Analysis: Documents were coded using constant comparative analysis in Atlas.ti v8; with descriptive analyses conducted using Stata/SE v. 15.1. Results: Documents were published evenly between pre- and post-ballot periods (n = 45); the majority (n = 47) provided neutral framing. Protax documents (n = 33) highlighted SSB consumption and health associations and countered antitax messaging; antitax documents (n = 10) focused on misinformation and sowing public confusion. Conclusion: Neutral media educates and raises awareness. Published prior to a vote, the media may help influence public opinion regarding SSB taxes. SSB tax media advocacy campaigns, giving particular attention to timing and perspective-based framing, may help to secure adoption and support implementation.
ISSN:0890-1171
2168-6602
DOI:10.1177/0890117120986104