Getting AI to Scale

Most companies are struggling to realize artificial intelligence's potential to completely transform the way they do business. The problem is, they typically apply AI in a long list of discrete uses, an approach that doesn't produce consequential change. Yet trying to overhaul the whole or...

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Bibliographic Details
Published in:Harvard business review 2021-05
Main Authors: Fountaine, Tim, McCarthy, Brian, Saleh, Tamim
Format: Magazinearticle
Language:English
Subjects:
Artificial intelligence
Corporate planning
Customer services
Stakeholders
Online Access:Get full text
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Summary:Most companies are struggling to realize artificial intelligence's potential to completely transform the way they do business. The problem is, they typically apply AI in a long list of discrete uses, an approach that doesn't produce consequential change. Yet trying to overhaul the whole organization with AI all at once is simply too complicated to be practical. Here, Fountaine et al discuss the use of AI to reimagine one entire core business process, journey, or function end to end. That allows each AI effort to build off the previous one by, say, reusing data or enhancing capabilities for a common set of stakeholders. An airline, for example, focused on its cargo function, and a telecom provider on its process for managing customer value.
ISSN:0017-8012