Social media (SoMe) enhances exposure of dermatology articles

Social media (SoMe) refers to a variety of virtual platforms used to enhance sharing of information. To evaluate the influence of SoMe with regards to views and downloads of published dermatology articles, we conducted a retrospective study from July 2020-March 2021 examining articles published on I...

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Bibliographic Details
Published in:Dermatology online journal 2021-07, Vol.27 (7)
Main Authors: Liakos, William, Burrall, Barbara A, Hsu, Daniel K, Cohen, Philip R
Format: Article
Language:English
Subjects:
Academic publications
Bibliometrics
Dermatology
Dermatology - statistics & numerical data
Humans
Information dissemination
Information Dissemination - methods
Publishing - statistics & numerical data
Retrospective Studies
Social Media - statistics & numerical data
Social networks
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Summary:Social media (SoMe) refers to a variety of virtual platforms used to enhance sharing of information. To evaluate the influence of SoMe with regards to views and downloads of published dermatology articles, we conducted a retrospective study from July 2020-March 2021 examining articles published on Instagram and Twitter under Dermatology Online Journal (DOJ) accounts and compared these with type-matched and issue-matched articles that were not posted on social media. During this time period, 163 total articles of the three types used for social media (Case Report, Case Presentation, and Photo Vignette) were published in DOJ and 15 were promoted via SoMe. Utilization of SoMe demonstrated a significant (P
ISSN:1087-2108
1087-2108
DOI:10.5070/D327754361