The Price of Privacy Control in Mobility Sharing

• Published in: The Journal of urban technology 2021-04, Vol.28 (1-2), p.237-262
• Main Authors: Martelli, Francesca, Renda, M. Elena, Zhao, Jinhua
• Format: Article
• Language: English
• Subjects: Algorithms; cloaking; Efficiency; k-anonymity; obfuscation; Performance evaluation; Privacy; Privacy-preserved shared mobility; Quality of service; transportation privacy price
• ISSN: 1063-0732; 1466-1853
• DOI: 10.1080/10630732.2020.1794712

One of the main features in mobility sharing applications is the exposure of personal data provided to the system. Transportation and location data can reveal personal habits, preferences, and behaviors, and riders could be keen not to share the exact location of their origin and/or destination. But what is the price of privacy in terms of decreased efficiency of a mobility sharing system? In this paper we address the privacy issues under this point of view, and show how location privacy-preserving techniques could affect the performance of mobility-sharing applications, in terms of both system efficiency and quality of service. To this extent, we first apply different data-masking techniques to anonymize geographical information, and then compare the performance of shareability network-based trip-matching algorithms for ride-sharing, applied to real data and to privacy-preserving data. The goal of the paper is to evaluate the performance of mobility-sharing, privacy-preserving systems, and to shed light on the trade-off between data privacy and its costs. The results show that the total traveled distance increase due to the introduction of data privacy could be bounded if users are willing to spend (or "pay") for more time in order to share a trip, meaning that data location privacy affects both efficiency and quality of service.