Managing a multimedia environment

Multimedia, or new media as many call it, is the use of multiple types of media-text, graphics, sound, animation, and video in any combination-to convey information. Senior level management in all businesses are confronted with this new technology and how to use it effectively in their environments....

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Bibliographic Details
Published in:Waste management (Elmsford) 1993, Vol.13 (4), p.353-356
Main Authors: Harris, Carolyn R., Jordan, Donald L.
Format: Article
Language:English
Subjects:
Exact sciences and technology
Information and communication sciences
Information publishing, dissemination and reproduction
Information science. Documentation
Other dissemination media. Multimedia
Sciences and techniques of general use
Online Access:Get full text
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Summary:Multimedia, or new media as many call it, is the use of multiple types of media-text, graphics, sound, animation, and video in any combination-to convey information. Senior level management in all businesses are confronted with this new technology and how to use it effectively in their environments. The purpose of this paper is to briefly define this technology, describe its components and discuss some of the ways senior management can use and manage multimedia in the workplace.
ISSN:0956-053X
1879-2456
DOI:10.1016/0956-053X(93)90065-5