SpeedTracer : A Web usage mining and analysis tool

SpeedTracer, a World Wide Web usage mining and analysis tool, was developed to understand user surfing behavior by exploring the Web server log files with data mining techniques. With innovative algorithms, SpeedTracer first identifies user sessions by reconstructing user traversal paths. It does no...

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Bibliographic Details
Published in:IBM systems journal 1998, Vol.37 (1), p.89-105
Main Authors: WU, K.-L, YU, P. S, BALLMAN, A
Format: Article
Language:English
Subjects:
Algorithms
Computer programming
Data mining
Exact sciences and technology
Firewalls
Information and communication sciences
Information processing and retrieval
Information retrieval. Man machine relationship
Information science. Documentation
Internet Protocol
Internet service providers
Product design
Registration
Sciences and techniques of general use
Servers
Service introduction
Software
User behavior
Websites
World Wide Web
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Description
Summary:SpeedTracer, a World Wide Web usage mining and analysis tool, was developed to understand user surfing behavior by exploring the Web server log files with data mining techniques. With innovative algorithms, SpeedTracer first identifies user sessions by reconstructing user traversal paths. It does not require "cookies" or user registration for session identification. User privacy is protected. Once user sessions are identified, data mining algorithms are then applied to discover the most common traversal paths and groups of pages frequently visited together. Three types of reports are prepared: user-based reports, path-based reports, and group-based reports. The design of SpeedTracer is described and some of its features are demonstrated with a few sample reports.
ISSN:0018-8670
DOI:10.1147/sj.371.0089