Frames, trade-offs, and perspectives

Bermúdez argues for rational framing effects based on normatively appropriate quasi-cyclical preferences. We suggest that this argument conflates preferences over specific outcomes with preferences over outcome aspects. Instead of implying quasi-cyclical preferences, framing affects decisions throug...

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Published in:The Behavioral and brain sciences 2022-01, Vol.45, p.e245-e245, Article e245
Main Authors: Weisel, Ori, Zultan, Ro'i
Format: Article
Language:English
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Cooperation
Decomposition
Open Peer Commentary
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description Bermúdez argues for rational framing effects based on normatively appropriate quasi-cyclical preferences. We suggest that this argument conflates preferences over specific outcomes with preferences over outcome aspects. Instead of implying quasi-cyclical preferences, framing affects decisions through standard economic trade-offs. Nonetheless, we demonstrate that framing can affect behavior through altering perceptions of particular outcome aspects when framing effects are not decomposable.
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subjects Cooperation
Decomposition
Open Peer Commentary
title Frames, trade-offs, and perspectives
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