Promoting Compassionate Responses to Disclosures of Sexual Violence in University Settings: Exploring the Impact of a Social Marketing Campaign

This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. Findings from a survey (n  =  189) and follow-up focus groups (n  =  11) conducted with university st...

Full description

Saved in:
Bibliographic Details
Published in:Violence against women 2023-07, Vol.29 (9), p.1832-1852
Main Authors: Irvine-Collins, Emma, Moore, Emma, Cao, Kailun, Curley, Melissa, Ablaza, Christine, Heard, Emma
Format: Article
Language:English
Subjects:
Campaigns
College students
Colleges & universities
Disclosure
Focus Groups
Humans
Prevention
Sex crimes
Sex Offenses - prevention & control
Sexual violence
Social Marketing
Support services
Sympathy
Universities
Violence
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. Findings from a survey (n  =  189) and follow-up focus groups (n  =  11) conducted with university students in Australia indicated that exposure to the campaign may support students’ self-perceived confidence in responding compassionately to disclosures of sexual violence and raise awareness of university-based formal support services. These findings suggest social marketing may be a useful tool to form part of universities’ sexual violence response and prevention strategies. These findings may help inform future university campaigns.
ISSN:1077-8012
1552-8448
DOI:10.1177/10778012221134822