Global Airline Alliances-Reaching Out to New Galaxies in a Changing Competitive Market-The Star Alliance & oneworld

This article examines the emergence of the Star Alliance Group headed by United Airlines, which, by adding Varig of South America as a partner, attained its objective of becoming the first global airline alliance. This article seeks to examine the components of these new global alliances, their stra...

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Bibliographic Details
Published in:The Journal of air law and commerce 2000-04, Vol.65 (2), p.313-328
Main Author: Simons, M S
Format: Article
Language:English
Online Access:Get full text
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Summary:This article examines the emergence of the Star Alliance Group headed by United Airlines, which, by adding Varig of South America as a partner, attained its objective of becoming the first global airline alliance. This article seeks to examine the components of these new global alliances, their strategic linkages with other airlines, and the characteristics that make them dominant as the airline industry enters the new millennium and beyond. (Author)
ISSN:0021-8642