Laryngectomy: Social media analysis of patient perception

Background Social media continues to grow as a relevant information source for the lay public and medical professionals. Methods A search of posts on Facebook and Instagram was conducted using the hashtag #laryngectomy. Posts were categorized based upon perspective, media type, timeframe, topic, ton...

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Bibliographic Details
Published in:Head & neck 2023-02, Vol.45 (2), p.464-472
Main Authors: Moffatt, David C., Lahaye, Joshua J., Corona, Kassandra K., Rossi, Nicholas A., Joshi, Rohan, Resto, Vicente, McKinnon, Brian J., Coblens, Orly M.
Format: Article
Language:English
Subjects:
Facebook
Humans
Instagram
Laryngectomy
Medical personnel
Perception
Physicians
Quality of Life
Social Media
tone
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Summary:Background Social media continues to grow as a relevant information source for the lay public and medical professionals. Methods A search of posts on Facebook and Instagram was conducted using the hashtag #laryngectomy. Posts were categorized based upon perspective, media type, timeframe, topic, tone, and popularity. Results Final analysis included 929 Instagram posts and 355 Facebook posts. Most Facebook posts were made by companies (38%) and physicians (17%) with information (30%) and advertisements (22%) being common topics. Patients (40%) were the largest group of Instagram authors with lifestyle (39%) being the most common topic. Greater than 90% of posts were either neutral or positive in tone across both platforms. Conclusions Patient perspective was most commonly represented on Instagram, whereas Facebook more commonly included posts by physicians and companies. The majority of posts carried a neutral or positive tone, which is consistent with positive quality of life patients have shown postoperatively.
ISSN:1043-3074
1097-0347
DOI:10.1002/hed.27261