How applied strategic projects can help executive participants drive change

• Published in: Global focus (Belgium) 2023-01, Vol.17 (1), p.63-72
• Main Authors: Cooray, Mike, Duus, Rikke
• Format: Magazinearticle
• Language: English
• Subjects: Annual reports; Business schools; Data collection; Executives; Research methodology; Skills
• ISSN: 1784-2344

IMF forecasts that global growth will slow from 6.0 percent in 2021 to 3.2 percent in 2022 and 2.7 percent in 2023, while we see turmoil in international trade, and increasing unease within the political landscape. [...]it is of heightened importance for next-gen and senior leaders to actively acquire new insight and understand current forces that affect an organisation's ability to operate, compete and thrive. Driving Change through Value Creation Before the ASP kicks-off, we support participants through a 2½ day Virtual Live Session which focuses on scoping the project, defining the objectives, and selecting appropriate research methods and data collection techniques. [...]participants from across geographical regions can be offered the opportunity to undertake an ASP and be encouraged to form virtual self-managed study groups, helping to inject cultural and contextual learning. 1.Scoping and Gathering Insights When starting an Applied Strategic Project, one of the first tasks is to scope the research area and determine what the ASP will set out to explore. Planning and undertaking primary research are central to the ASP as it enables participants to gather original and up-to-date insight that is specifically relevant to their set research objectives. 2.Undertaking Critical Analysis The second stage of the ASP process requires participants to make sense of the primary and secondary data they have gathered.