Athlete Endorsement: Is Your Personal Brand Protected?

The day after the NCAA relaxed its restrictions in 2020, FoxNews reported that several college athletes were busy inking deals and releasing their own personal logo designs, https://www.foxsports.com/stories/ college-football/ncaa-name-image-likeness-nil-tracker-college-athletes-signed-endorsement-d...

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Bibliographic Details
Published in:The Licensing journal 2023-01, Vol.43 (1), p.1-3
Main Author: McCue, Shannon
Format: Magazinearticle
Language:English
Subjects:
Advertising
Athletes
Contract negotiations
Corporate sponsorship
Domain names
Endorsements
Foreclosure
Intellectual property
Logos
Personal brand
Social networks
Student athletes
Trademarks
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Summary:The day after the NCAA relaxed its restrictions in 2020, FoxNews reported that several college athletes were busy inking deals and releasing their own personal logo designs, https://www.foxsports.com/stories/ college-football/ncaa-name-image-likeness-nil-tracker-college-athletes-signed-endorsement-deals-day-1-ant-wan-owens-bo-nix-deriq-king. A shorter duration allows the athlete to move to other deals in a shorter period of time but sacrifices some of the security of a long-term deal. Since the student athlete's sports career may not extend past college, the duration of the contract may be a primary concern for both sides. [...]it is important for counsel to have a comprehensive view of the athlete's current and planned promotional activities and any names, logos, nicknames, or other aspects of their identity that may be used in connection with products and services. The strategy will also consider social media handles, domain names and other platforms to attempt to obtain exclusive use of the athlete's name or brand.
ISSN:1040-4023