Why comply? Risk and efficacy perceptions drive compliance in mass marketing scams

Using a mix-method design, we examined participants' willingness to respond to mass marketing scams (MMS). In Experiment 1, we examined the effect of age (young versus older) and letter style ("hot" versus "cold") on the intention to respond. The intention of responding was...

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Bibliographic Details
Published in:Journal of elder abuse & neglect 2023-01, Vol.35 (1), p.1-33
Main Authors: Wood, Stacey, Hengerer, David, Hanoch, Yaniv, Liu, Pi-Ju, Xi, Patricia, Paul, Joshua, Klapatch, Lukas
Format: Article
Language:English
Subjects:
Aged
Consumer decision-making
Consumers
Elder Abuse
Elder financial exploitation
Fraud
Humans
Intention
Marketing
Risk
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Summary:Using a mix-method design, we examined participants' willingness to respond to mass marketing scams (MMS). In Experiment 1, we examined the effect of age (young versus older) and letter style ("hot" versus "cold") on the intention to respond. The intention of responding was negatively associated with risk (p 
ISSN:0894-6566
1540-4129
DOI:10.1080/08946566.2023.2197268