The “hearts-and-minds frame”: Not all i-frame interventions are ineffective, but education-based interventions can be particularly bad

Pitting i-frame policies against s-frame policies inadvertently propagates a false dichotomy that fails to distinguish between effective i-frame policies that directly change behaviors and ineffective education-based i-frame policies that try to change people's hearts and minds. We argue that p...

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Bibliographic Details
Published in:The Behavioral and brain sciences 2023-08, Vol.46, p.e166-e166, Article e166
Main Authors: Kristal, Ariella S., Davidai, Shai
Format: Article
Language:English
Subjects:
Antibiotics
Behavior
Diversity training
Education
Heart
Intervention
Open Peer Commentary
Students
Citations: Items that this one cites
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Summary:Pitting i-frame policies against s-frame policies inadvertently propagates a false dichotomy that fails to distinguish between effective i-frame policies that directly change behaviors and ineffective education-based i-frame policies that try to change people's hearts and minds. We argue that people's fixation on changing hearts and minds may be an obstacle for behavioral science in policy.
ISSN:0140-525X
1469-1825
DOI:10.1017/S0140525X23001036