Trust in e-commerce

Web-based businesses succeed by cultivating consumers' trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them.

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Bibliographic Details
Published in:Communications of the ACM 2005-02, Vol.48 (2), p.72-77
Main Authors: Salam, A F, Iyer, Lakshmi, Palvia, Prashant, Singh, Rahul
Format: Magazinearticle
Language:English
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Summary:Web-based businesses succeed by cultivating consumers' trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them.
ISSN:0001-0782
1557-7317
DOI:10.1145/1042091.1042093