The best version of you—says who?

“The best version of you”; “The confidence you deserve”; “Age refined”; “Fight the signs of ageing”—I challenge you to go on social media or open a glossy magazine and avoid similar exhortations, which are usually selling something. To whom a dental visit isn’t just about tooth decay and function bu...

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Bibliographic Details
Published in:BMJ (Online) 2024-01, Vol.384, p.q218-q218
Main Author: McCartney, Margaret
Format: Article
Language:English
Subjects:
Aging
Dentists
Medical personnel
Opinion
Professionals
Online Access:Get full text
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Summary:“The best version of you”; “The confidence you deserve”; “Age refined”; “Fight the signs of ageing”—I challenge you to go on social media or open a glossy magazine and avoid similar exhortations, which are usually selling something. To whom a dental visit isn’t just about tooth decay and function but about “natural rejuvenation and a more attractive facial appearance.” (None of this means that I don’t care about the way I look—I very much like clothes, handbags, and hairdressing, but none have to be prescribed by a medical professional.) Yet clinicians who deal in cosmetic medicine will say that they have happy customers, behave ethically, and enjoy using their skills in a less pressurised environment.
ISSN:1756-1833
1756-1833
DOI:10.1136/bmj.q218