Exploring the privacy implications of addressable advertising and viewer profiling

Collecting consumer viewing habits will come back to bite advertisers who do not understand or appreciate how consumers feel about privacy infringement.

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Bibliographic Details
Published in:Communications of the ACM 2006-05, Vol.49 (5), p.119-123
Main Authors: Spangler, William E, Hartzel, Kathleen S, Gal-Or, Mordechai
Format: Magazinearticle
Language:English
Subjects:
Advertising
Commercials
Consumer behavior
Consumers
Data mining
Demographics
Digital video recorders
Network security
Perceptions
Personal information
Privacy
Right of privacy
Stakeholders
Television advertising
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Description
Summary:Collecting consumer viewing habits will come back to bite advertisers who do not understand or appreciate how consumers feel about privacy infringement.
ISSN:0001-0782
1557-7317
DOI:10.1145/1125944.1125951