Quality communication within a connected manufacturing supply chain

Analyzes four entities in a connected supply chain through a case study. Focuses on the relationships between organizations and the specific goals and objectives of each firm. The study was conducted from an insider's view through personal experiences, and a series of on-site and telephone inte...

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Bibliographic Details
Published in:Supply chain management 2004-09, Vol.9 (4), p.323-330
Main Authors: Roethlein, Christopher, Ackerson, Sara
Format: Article
Language:English
Subjects:
Case studies
Communication
Corporate objectives
Failure analysis
Manufacturers
Manufacturing
Objectives
Quality
Quality control
Quality management
R&D
Research & development
Security management
Studies
Success
Suppliers
Supply chain management
Supply chains
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Summary:Analyzes four entities in a connected supply chain through a case study. Focuses on the relationships between organizations and the specific goals and objectives of each firm. The study was conducted from an insider's view through personal experiences, and a series of on-site and telephone interviews with managers from each entity of the supply chain. Focuses on passing on and interpreting quality goals, alignment of quality goals and the existence of partnership with the connected supply chain. The main reason for the success of the supply chain is the strength or dominance of the manufacturer. Strong and frequent unidirectional communication exists between the manufacturer and the supplier and between the manufacturer and the distributor. These connections are the crux of the supply chain. From this strong relationship, the supply chain is able to remain successful while communication weakens and disappears at either end of the supply chain.
ISSN:1359-8546
1758-6852
DOI:10.1108/13598540410550073