The impact of digital media on sexuality: a descriptive and qualitative study

• Published in: International journal of impotence research 2024-11, Vol.36 (7), p.770-780
• Main Authors: Beato, Ana Filipa, Pascoal, Patrícia M., Rodrigues, Joana
• Format: Article
• Language: English
• Subjects: 692/499; 692/700/459/1748; 692/700/784; Adult; Aged; Communications Media; Cross-Sectional Studies; Female; Humans; Male; Medicine; Medicine & Public Health; Middle Aged; Portugal; Qualitative Research; Reproductive Medicine; rology; Sexual Behavior - psychology; Sexual Health; Sexuality; Sexuality - psychology; Social Media; Surveys and Questionnaires; Urology; Young Adult
• ISSN: 0955-9930; 1476-5489; 1476-5489
• DOI: 10.1038/s41443-024-00865-y

The beliefs about Digital Information and Communication Media (DM) impact on sexuality by people from the community are an essential field to understanding people’s sexual behaviours and their response to others’ sexuality. This cross-sectional, online, descriptive, qualitative study, developed in the context of the celebration of National Sexual Health Day in Portugal, intended to identify the reasons and the activities using DM related to sexuality and explore participant’s beliefs about the impact of DM on sexuality. In August 2021, a convenience sample of 167 people ( M  = 40.01; SD  = 14.67; range 19–75 years old) completed an online survey that was disseminated through social networks and that included two closed questions about internet use and an open question about their personal beliefs about the impact of DM on sexual health. The results showed that most participants were motivated to use DM to search for erotic content (51.5%). DMs are also regularly used for educational purposes, such as seeking information about sexual pleasure and satisfaction (46.1%). Regarding qualitative data, three themes were identified concerning the impact of DM on sexuality: YES, IT’S SEX, SO WHAT?, I’M MORE VULNERABLE NOW! and SEXUAL EXPANSION. DM is an indisputable resource in sexual health, like in other dimensions of health. Still, it may facilitate exposure to contexts of aggression with a harmful impact on mental health, especially for younger people. Taken together, our results reveal that sexuality is part of DM use, and people share beliefs that indicate they may be actively involved in diminishing its hazards and benefiting from its potential.