Electronic Invoice Presentment and Payment: Decision Whether to Offer an EIPP Service

This case study describes marketing options, systems architecture, and strategies for an IT company to enter the market for B2B EIPP (business-to-business electronic invoice presentment and payment). The organization explores the possibility of developing EIPP software and offering an EIPP service i...

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Bibliographic Details
Published in:International journal of cases on electronic commerce 2007-10, Vol.3 (4), p.39-55
Main Author: Wright, David
Format: Article
Language:English
Subjects:
Company sales and earnings
Computer software industry
Management
Online payment services
Technology application
Online Access:Get full text
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Description
Summary:This case study describes marketing options, systems architecture, and strategies for an IT company to enter the market for B2B EIPP (business-to-business electronic invoice presentment and payment). The organization explores the possibility of developing EIPP software and offering an EIPP service in competition with other EIPP services. The advantages of EIPP to potential customers and to the organization itself are described together with the option of partnering with a bank to offer the service.
ISSN:1548-0623
1548-0615
DOI:10.4018/jcec.2007100103