Is Upfront Week Still Relevant?

Upfront week has traditionally been the time of year when publishers throw glitzy events to showcase fall schedules, marketers initiate talks about budgets for the year ahead, and reporters frantically run across New York trying to succinctly capture a cacophony of announcements and news. Here, Brad...

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Bibliographic Details
Published in:Adweek (2003) 2024-05, Vol.65 (5), p.8-9
Main Author: Bradley, Bill
Format: Magazinearticle
Language:English
Subjects:
Budgets
Television advertising
Online Access:Get full text
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Summary:Upfront week has traditionally been the time of year when publishers throw glitzy events to showcase fall schedules, marketers initiate talks about budgets for the year ahead, and reporters frantically run across New York trying to succinctly capture a cacophony of announcements and news. Here, Bradley discusses the relevance of upfront week in the TV industry and the need for updates or changes to the event.
ISSN:1549-9553