Competition in the UK automobile market: An empirical study

Profiles the changing face of the UK automobile market 1978-80. Examines the changing fortunes of the four major British producers - BL, Ford, Vauxhall and Talbot - in the light of political and economic factors and the emergence of increased competition from imports. Outlines methods used by Wester...

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Bibliographic Details
Published in:European journal of marketing 1983-01, Vol.17 (1), p.14-25
Main Author: Stewart, D.B
Format: Article
Language:English
Subjects:
Automobile industry
Chrysler
Discriminant analysis
Ford
France
Imports
Italy
Japan
Market penetration
Market segments
Market shares
Motor industry
Multinational corporations
Multivariate analysis
PeugeotCitreon
Talbot
Vauxhall
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Summary:Profiles the changing face of the UK automobile market 1978-80. Examines the changing fortunes of the four major British producers - BL, Ford, Vauxhall and Talbot - in the light of political and economic factors and the emergence of increased competition from imports. Outlines methods used by Western Europeans and the Japanese to establish themselves in the UK market and subsequently increase their share of the market. Highlights the weaknesses of UK manufacturers - the limited size of UK plants, a tendency for model overlap and industrial relations problems. Explores the nature of competition in the UK market and the effectiveness of advertising. Concludes that UK manufacturers need to launch products perceived as modern, value for money and reliable if they are to combat the ever-increasing threat from foreign competitors.
ISSN:0309-0566
1758-7123
DOI:10.1108/EUM0000000004805