Pricing in Eastern Europe - The Example of Hungary

Discusses the Hungarian economic system called the New Mechanism which was established post-1960. Suggests that the planners are still thinking in terms of quantities and balances and not paying enough attention to prices and costs.

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Bibliographic Details
Published in:European journal of marketing 1979-04, Vol.13 (4), p.269-279
Main Author: Hare, Paul G
Format: Article
Language:English
Subjects:
Case studies
Costs
Eastern Europe
Hungary
Marketing planning
Nations
Prices
Pricing
Pricing policies
Pricing policy
Reforms
Socialism
Studies
Citations: Items that this one cites
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Description
Summary:Discusses the Hungarian economic system called the New Mechanism which was established post-1960. Suggests that the planners are still thinking in terms of quantities and balances and not paying enough attention to prices and costs.
ISSN:0309-0566
1758-7123
DOI:10.1108/EUM0000000004948