The relationship between export assistance and performance improvement in Portuguese export ventures: An empirical test of the mediating role of pricing strategy adaptation

The article aims to test how pricing strategy adaptation to the foreign market mediates the relationship between export assistance and annual export performance improvement. It also aims to consider the effects of management international experience and export market competition. Structural equation...

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Bibliographic Details
Published in:European journal of marketing 2005-01, Vol.39 (7/8), p.755-784
Main Authors: Filipe Lages, Luis, Montgomery, David B.
Format: Article
Language:English
Subjects:
Adaptation
Competition
Exports
Influence
International markets
Marketing
Pricing policies
Public policy
Scandals
Structural equation modeling
Studies
System theory
Variables
Variance analysis
Citations: Items that this one cites
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Summary:The article aims to test how pricing strategy adaptation to the foreign market mediates the relationship between export assistance and annual export performance improvement. It also aims to consider the effects of management international experience and export market competition. Structural equation modeling with WLS estimation is used to test the direct and indirect influences of the variables on short-term export performance. Surprisingly, the findings reveal that the total effects of export assistance on annual export performance improvement are non-significant, because although export assistance has a direct positive impact on performance, there is a negative indirect impact through export pricing strategy adaptation. The findings also indicate that both export assistance and short-term export performance improve with management international experience and export market competition.
ISSN:0309-0566
1758-7123
DOI:10.1108/03090560510601752