Development and Testing of an E-Commerce Web Site Evaluation Model

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The ob...

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Bibliographic Details
Published in:Journal of electronic commerce in organizations 2008-07, Vol.6 (3), p.37-53
Main Authors: Joia, Luiz A, Barbosa de Oliveira, Luiz C
Format: Article
Language:English
Subjects:
Attitudes
Brazil
Business studies
Consumer behavior
Consumers
Customer satisfaction
Customers
Design and construction
E-commerce
Electronic commerce
Empirical equations
Evaluation
Internet
Mathematical analysis
Model testing
Pleasure
Purchasing
Retail industry
Retail trade
Retailing
Stores
Technology Acceptance Model
Testing
Tests
User interfaces
Visitors
Web sites
Websites
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Summary:The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively influence the user purchasing process via the Internet. In order to achieve this aim, the technology acceptance model was adapted for pertinent theoretical references about consumer behavior on the Web. The model developed was then tested and validated through a structural equation modeling approach. An empirical analysis of the CD e-retailing industry in Brazil was then conducted. The study concludes that, for the electronic commerce of CDs, ease of use, trust, pleasure, and attractiveness as perceived by visitors to CD e-retailing Web sites are key issues for understanding customer attitude and purchasing intention.
ISSN:1539-2937
1539-2929
DOI:10.4018/jeco.2008070103