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The second‐hand clothing distribution channel: Opportunities for retail entrepreneurs in Malawi

This preliminary study describes the Malawi second-hand clothing market and recommends strategies for improved distribution by entrepreneurs. Preliminary findings suggest organizational structure and effective distribution channel relationships may lead small-scale entrepreneurial ventures to grow i...

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Bibliographic Details
Published in:Journal of fashion marketing and management 2005-01, Vol.9 (3), p.342-356
Main Authors: Mhango, Mary W, Niehm, Linda S
Format: Article
Language:English
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Summary:This preliminary study describes the Malawi second-hand clothing market and recommends strategies for improved distribution by entrepreneurs. Preliminary findings suggest organizational structure and effective distribution channel relationships may lead small-scale entrepreneurial ventures to grow in the Malawi formal market. It is apparent that second-hand clothing retail entrepreneurs have significant location and resource advantages to leverage in the Malawi domestic market.
ISSN:1361-2026
1758-7433
DOI:10.1108/13612020510610462