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The second‐hand clothing distribution channel: Opportunities for retail entrepreneurs in Malawi
This preliminary study describes the Malawi second-hand clothing market and recommends strategies for improved distribution by entrepreneurs. Preliminary findings suggest organizational structure and effective distribution channel relationships may lead small-scale entrepreneurial ventures to grow i...
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Published in: | Journal of fashion marketing and management 2005-01, Vol.9 (3), p.342-356 |
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Main Authors: | , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites |
Online Access: | Get full text |
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Summary: | This preliminary study describes the Malawi second-hand clothing market and recommends strategies for improved distribution by entrepreneurs. Preliminary findings suggest organizational structure and effective distribution channel relationships may lead small-scale entrepreneurial ventures to grow in the Malawi formal market. It is apparent that second-hand clothing retail entrepreneurs have significant location and resource advantages to leverage in the Malawi domestic market. |
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ISSN: | 1361-2026 1758-7433 |
DOI: | 10.1108/13612020510610462 |