Coping with a changing agenda

Today, business competition is like a duck shoot at twilight; you can barely see the target, which keeps moving and changing its profile, and you lose if you fail to hit it. Be assured then, that if about a thousand corporate executives take time out from negotiating the hazards of a recessionary ec...

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Bibliographic Details
Published in:Planning review 1992-05, Vol.20 (5), p.5-7
Main Author: Taylor, R. Christopher
Format: Article
Language:English
Online Access:Get full text
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Summary:Today, business competition is like a duck shoot at twilight; you can barely see the target, which keeps moving and changing its profile, and you lose if you fail to hit it. Be assured then, that if about a thousand corporate executives take time out from negotiating the hazards of a recessionary economy to attend a conference, they expect results and value for their money no less than if they made a similar investment in consultancy advice. Still more so, for the significant number who travel halfway around the world to hear speakers address them in a tongue other than their own.
ISSN:0094-064X
2377-7613
DOI:10.1108/eb054367