Collaborative Destination Marketing: Understanding the Dynamic Process

Collaborative initiatives are voluntary arrangements between tourism organizations involved in managing and promoting destinations. In the tourism domain, although collaboration issues have been studied from various perspectives, relatively little research has been conducted on the process of collab...

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Bibliographic Details
Published in:Journal of travel research 2008-11, Vol.47 (2), p.151-166
Main Author: Wang, Youcheng
Format: Article
Language:English
Subjects:
Collaboration
Marketing
Studies
Tourism
Citations: Items that this one cites
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Summary:Collaborative initiatives are voluntary arrangements between tourism organizations involved in managing and promoting destinations. In the tourism domain, although collaboration issues have been studied from various perspectives, relatively little research has been conducted on the process of collaborative marketing at the destination level. This study attempts to examine the process of collaboration formation in the context of a destination within the domain of theories of interorganizational relations. The study chooses a destination as a case of investigation with a focus on marketing activities between and among the local tourism industry facilitated by the local destination marketing organization. Implications are discussed from both theoretical and practical perspectives.
ISSN:0047-2875
1552-6763
DOI:10.1177/0047287508321194