Modelling the strategy management process: An initial BPM approach

Businesses face increasing competition in local, international and global markets where responsiveness to changes within these markets is the key to success and survival. Consequently business strategies need to be consistently re-defined to effectively reflect the different requirements of customer...

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Bibliographic Details
Published in:Business process management journal 2004-12, Vol.10 (6), p.691-711
Main Authors: Munive-Hernandez, E J, Dewhurst, F W, Pritchard, M C, Barber, K D
Format: Article
Language:English
Subjects:
Business process reengineering
Competition
Competitive advantage
Decision making
Manufacturing
Strategic management
Strategic planning
Studies
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Summary:Businesses face increasing competition in local, international and global markets where responsiveness to changes within these markets is the key to success and survival. Consequently business strategies need to be consistently re-defined to effectively reflect the different requirements of customers and to respond to changes in the business environment. The process of generating strategies is not always a simple decision-making task and revised business and corporate strategies are often generated without considering the structure of the business, particularly at operational level. Furthermore, there is considerable vagueness in the literature and in practice about what constitutes strategy management. This paper reviews the diverse literature in strategy management and presents a business process model of the strategy generation process to ensure consistent generation and communication of strategy throughout an organisation. The performance of a business strategy can then be measured against a model of initial alignment and effective implementation.
ISSN:1463-7154
1758-4116
DOI:10.1108/14637150410567884