Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness

This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communication system usefulness, but the survey findings...

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Published in:International journal of e-business research 2005-10, Vol.1 (4), p.51-57
Main Authors: Strader, Troy J, Houle, Philip A, Ramaswami, Sridhar N
Format: Article
Language:English
Subjects:
Electric communication systems
Electronic mail
Instant messaging systems
Public policy
Spamming
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creator Strader, Troy J
Houle, Philip A
Ramaswami, Sridhar N
description This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communication system usefulness, but the survey findings do not support this. Users seem to have coped with spam and spim through a combination of technical and non-technical solutions. The implications of these findings are discussed from the perspective of researchers, marketers, electronic communication service providers, and public policy.
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source Business Source Ultimate【Trial: -2024/12/31】【Remote access available】; ABI/INFORM Global
subjects Electric communication systems
Electronic mail
Instant messaging systems
Public policy
Spamming
title Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness
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