Dropping a loaded gun: using topical transformation to explain how Smith & Wesson failed to influence the influential

Smith & Wesson negotiated a settlement that signified changes in its gun marketing and manufacturing practices. An opportunity to lead the industry in public safety resulted in a public relations blunder. "Topical transformation", a concept that applies structuration theory to explain...

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Bibliographic Details
Published in:Journal of communication management (London, England) England), 2002-07, Vol.6 (3), p.269-279
Main Authors: Rawlins, Brad, Stoker, Kevin
Format: Article
Language:English
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Summary:Smith & Wesson negotiated a settlement that signified changes in its gun marketing and manufacturing practices. An opportunity to lead the industry in public safety resulted in a public relations blunder. "Topical transformation", a concept that applies structuration theory to explain the importance of signification, is used to illustrate that S&W failed to show its actions as significant for its stakeholders, resulting in isolation from its peers, consumers and supporters.
ISSN:1363-254X
DOI:10.1108/13632540210807107