International marketing in Southeast Asia: Retailing trends and opportunities in China

The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian market...

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Bibliographic Details
Published in:International marketing review 2004-01, Vol.21 (3), p.247-254
Main Authors: Samiee, Saeed, Yip, Leslie S.C., Luk, Sherriff T.K.
Format: Article
Language:English
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Summary:The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian markets are still dependent on traditional and inefficient distribution and retailing systems. These markets are ripe for cultivation by international retailers whose advanced systems, processes, and management and marketing skills can bring added levels of efficiency and enhanced performance to these markets.
ISSN:0265-1335
DOI:10.1108/02651330410539602