Volunteering Personal Information on the Internet: Effects of Reputation, Privacy Notices, and Rewards on Online Consumer Behavior

Accurate personal information provision is one of the most important determinants of the commercial development of the Web. However, consumers are usually reluctant to provide personal information or tend to provide false information online because of their concern about privacy violation risks. We...

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Bibliographic Details
Published in:Marketing letters 2006-01, Vol.17 (1), p.61-74
Main Authors: Xie, En, Teo, Hock-Hai, Wan, Wen
Format: Article
Language:English
Subjects:
Business studies
Consumer behavior
Consumer behaviour
Consumer information
Consumer psychology
Consumer research
Consumers
Demography
Disclosure
Discount coupons
Effects
Electronic commerce
Empirical tests
Identifiers
Industrial development
Information exchange
Internet
Marketing
Personal information
Privacy
Reputation
Reputations
Studies
Websites
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Summary:Accurate personal information provision is one of the most important determinants of the commercial development of the Web. However, consumers are usually reluctant to provide personal information or tend to provide false information online because of their concern about privacy violation risks. We employ a 2 × 2 × 2 experimental design to examine the effects of reputation, privacy notices, and rewards on online consumer behavior in volunteering two types of personal information on the Internet: demographic information and personally identifiable information. We discuss the theoretical and practical implications of the findings.
ISSN:0923-0645
1573-059X
DOI:10.1007/s11002-006-4147-1