Symbols and communication of values in the accession to the EU (Hungary)

The authors have analyzed the symbolic messages the European Union (EU) image reflected in the accession to the EU. They have analyzed the image of the EU in the Hungarian media and in the imagination of some opinion leaders. They have analyzed how front pages of newspapers dealt with this theme and...

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Bibliographic Details
Published in:Semiotica 2006-01, Vol.2006 (159), p.111-141
Main Authors: Kapitány, Ágnes, Kapitány, Gábor
Format: Article
Language:English
Subjects:
Cultural change
Electoral campaigning
electorial campaign
EU accession
European Union
Hungary
Linguistics
Political sociology
Regional integration
Semiology
semiology of politics
Social values
Symbolism
Symbols
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Summary:The authors have analyzed the symbolic messages the European Union (EU) image reflected in the accession to the EU. They have analyzed the image of the EU in the Hungarian media and in the imagination of some opinion leaders. They have analyzed how front pages of newspapers dealt with this theme and the semiotic system of accession shows (Hungary became a member of the EU on May 1, 2004). In the second part of their paper, they have analyzed the campaign (the first EU election was in June 2004 in Hungary.) They collected and analyzed the slogans, the posters, the mailbox campaign, and the TV spots of the Hungarian parliamentary parties.
ISSN:0037-1998
1613-3692
DOI:10.1515/SEM.2006.024