Adapt or adapt: lessons for strategy from the US telecoms industry

Using multiple measures of performance, we related performance differentials between the most and least adaptive firms in the telecommunications equipment industry in the United States to differences in their alignment properties. We found that winners excel uniformly in terms of internal alignment...

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Bibliographic Details
Published in:Journal of general management 2005-09, Vol.31 (1), p.83-105
Main Authors: Eunni, Rangamohan V., Post, James E., Berger, Paul D.
Format: Article
Language:English
Subjects:
Business management
Business strategies
Business studies
Communications equipment
Economic performance
Empirical tests
Management styles
Strategic management
Studies
Telecommunications industry
U.S.A
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Summary:Using multiple measures of performance, we related performance differentials between the most and least adaptive firms in the telecommunications equipment industry in the United States to differences in their alignment properties. We found that winners excel uniformly in terms of internal alignment as well as external alignment as compared to losers on all the performance measures considered. However, the contribution of the alignment characteristics to different dimensions of performance varies. This finding has important managerial implications for how these characteristics could be configured for superior strategic adaptation in a rapidly changing industry.
ISSN:0306-3070
1759-6106
DOI:10.1177/030630700503100105