The Application of Youth Substance Use Media Campaigns to Problem Gambling: A Critical Evaluation

Despite the negative impact that problem gambling poses on individuals and society there have been few gambling prevention campaigns specifically targeting youth. The authors review the literature on past and current drug, alcohol, and tobacco use prevention media campaigns, examining the similariti...

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Bibliographic Details
Published in:Journal of health communication 2005-12, Vol.10 (8), p.681-700
Main Authors: Byrne, Andrea M., Dickson, Laurie, Derevensky, Jeffrey L., Gupta, Rina, Lussier, Isabelle
Format: Article
Language:English
Subjects:
Adolescent
Adult
Biological and medical sciences
Child
Drug use
Gambling
Health
Humans
Mass Media - utilization
Media
Medical sciences
Miscellaneous
Prevention
Public health. Hygiene
Public health. Hygiene-occupational medicine
Social problems
Society
Substance-Related Disorders - prevention & control
United States
Youth
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Summary:Despite the negative impact that problem gambling poses on individuals and society there have been few gambling prevention campaigns specifically targeting youth. The authors review the literature on past and current drug, alcohol, and tobacco use prevention media campaigns, examining the similarities across 25 health communication programs with the aim of viewing their applicability for the prevention of youth problem gambling. Critical features of effective campaigns are identified and assessed in terms of their applicability for youth problem gambling. Recommendations for the design, implementation, and evaluation of a youth gambling media campaign are discussed.
ISSN:1081-0730
1087-0415
DOI:10.1080/10810730500326658