Customer satisfaction in mass customization: an empirical analysis

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Bibliographic Details
Published in:Die Unternehmung (Bern) 2006-01, Vol.60 (3), p.165-184
Main Authors: Ihl, Christoph, Müller, Melanie, Piller, Frank, Reichwald, Ralf
Format: Article
Language:ger
Subjects:
Business studies
Consumer behaviour
Customer service
Empirical research
Marketing
Product quality
Online Access:Get full text
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ISSN:0042-059X