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Customer satisfaction in mass customization: an empirical analysis

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Published in:Die Unternehmung (Bern) 2006-01, Vol.60 (3), p.165-184
Main Authors: Ihl, Christoph, Müller, Melanie, Piller, Frank, Reichwald, Ralf
Format: Article
Language:ger
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container_end_page 184
container_issue 3
container_start_page 165
container_title Die Unternehmung (Bern)
container_volume 60
creator Ihl, Christoph
Müller, Melanie
Piller, Frank
Reichwald, Ralf
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ispartof Die Unternehmung (Bern), 2006-01, Vol.60 (3), p.165-184
issn 0042-059X
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source International Bibliography of the Social Sciences (IBSS); JSTOR Archival Journals and Primary Sources Collection
subjects Business studies
Consumer behaviour
Customer service
Empirical research
Marketing
Product quality
title Customer satisfaction in mass customization: an empirical analysis
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