A study on the mediating role of disgust with meat in the prediction of red meat consumption among young females

Recent studies have examined young females' negative sentiments toward meat in the western world. This paper explored the role of various factors that may trigger disgust with meat and hence avoidance of red meat among young females. These include negative body esteem, disgust motivations relat...

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Bibliographic Details
Published in:Journal of consumer behaviour 2006-07, Vol.5 (4), p.281-291
Main Authors: Kubberød, Elin, Ueland, Øydis, Risvik, Einar, Henjesand, Inge Jan
Format: Article
Language:English
Subjects:
Animals
Consumer behavior
Consumer behaviour
Consumers
Consumption
Emotions
Females
Food
Hypotheses
Meat
Meat industry
Meat products
Morality
Predictions
Questionnaires
Studies
Values
Vegetarianism
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Summary:Recent studies have examined young females' negative sentiments toward meat in the western world. This paper explored the role of various factors that may trigger disgust with meat and hence avoidance of red meat among young females. These include negative body esteem, disgust motivations related to ideational concerns, sensory‐affective concerns, and anticipation of negative consequences relating to the consumption of meat. The investigation showed that all of these factors were positively related to disgust with meat, and disgust with meat influenced red meat consumption negatively. Copyright © 2006 John Wiley & Sons, Ltd.
ISSN:1472-0817
1479-1838
DOI:10.1002/cb.180